How to Optimize Your Google Business Profile
How to Optimize Your Google Business Profile (And Why It’s the Best Thing You Can Do for Local SEO) If you run a local business, there’s one free tool that can put you in front of thousands of potential customers — and most businesses aren’t using it to its full potential. We’re talking about your Google Business Profile. Formerly known as Google My Business, this is the listing that pops up when someone searches for your business or a service you offer on Google. It shows your hours, location, phone number, reviews, photos, and more — right there in Google Search and Google Maps, before a visitor even clicks through to your website. The question isn’t whether you have one. The question is: Is yours actually working for you? What…

